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Az Üzleti Sajtószolgálat (Original Text Service - OTS) üzleti vállakozások, cégek, intézmények közleményeit, tájékoztatóit, meghívóit, állásfoglalásait közli. Szolgáltatásunk segítségével több mint 2000 újságírót és kommunikációs szakembert érhet el könnyen, gyorsan és költséghatékonyan – az Ön által megfogalmazott sajtóközleményt változtatás nélkül juttatjuk el az MTI-előfizetők szerkesztőségi rendszerébe vagy igény szerint akár a külföldi sajtóhoz is. (Az OTS anyagai nem képezik az MTI-kiadás részét, a szó szerint továbbított szövegekért minden esetben a közlő a felelős.)
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| 2015. január 19., hétfő 15:51 |
BMW Motorrad achieves record sales in 2014 - Sales increase by 7.2% to over 120,000 vehicles. (part 1) |
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| Munich, 19 January, 2015 (APA/OTS) - BMW Motorrad sold more
vehicles in 2014 than in the year before, achieving a record sales
figure for the fourth time in a row. With 123,495 vehicles sold in
2014 (previous year: 115,215 units), the manufacturer delivered more
motorcycles and maxi scooters than ever before in the company's
history. This was an increase of 7.2% compared to an already very
strong previous year. In December, deliveries rose by 10.9% to
7,032 units (previous year: 6,343 units). |
Germany continues to be the most successful single market for the
bavarian brand, with around one fifth of all units, 21,714 vehicles,
sold last year. Once again BMW Motorrad was the segment leader in
its home market with a market share of over 25%. The USA follows in
second position with 15,301 BMW motorcycles sold, 1,201 more than in
the previous year. The next largest single markets are France
(11,600) and Italy (10,487). Brazil continued to perform strongly
with 7,603 units.
In the relevant market segment of the 500 cc and above categories,
BMW Motorrad remained the market leader not only in Germany but also
in Italy and Spain.
Stephan Schaller, President of BMW Motorrad stated: "We are looking
back on a successful year. For the first time in the company's
history, BMW Motorrad sold more than 120,000 vehicles. This is an
increase of 7.2% compared to the already outstanding result of the
previous year and is the fourth year of record sales in a row. I
would like to express my sincere thanks to all our customers for the
trust they have placed in BMW Motorrad."
He continued: "In 2014 we launched no less than five new models
worldwide. These made a major contribution towards achieving the
positive sales numbers. The R nineT got off to a phenomenal start
and leapt to fourth place in our bestseller ranking right from the
start. This success exceeded our own expectations. BMW Motorrad also
ushers in a whole new era in the area of urban mobility with the BMW
C evolution. The electric maxi scooter is the first vehicle of its
type for BMW Motorrad. It builds on the experience and innovations
of the BMW Group and represents an integral part of our
sustainability strategy. Almost 550 units have been sold since last
May. The good level of acceptance by our customers shows that we
have chosen the right approach with this first step towards electric
mobility".
Water-cooled R 1200 GS the most successful BMW motorcycle.
The most popular BMW Motorrad models with over 40,000 units sold are
the R 1200 GS (24,380) together with its sister model R 1200 GS
Adventure (16.242). The BMW R 1200 RT takes third place with 12,140
units sold. The R nineT sold exceptionally well. In its first year
of sales already 8,488 units were delivered worldwide. This makes
the roadster the fourth most successful model in the BMW Motorrad
product portfolio. With together more than 11,000 units sold, the S
1000 R and the S 1000 RR both achieved an outstanding sales result.
The middle range models F 800 GS/GS Adventure (7,040/4,278 units)
and F 700 GS (6,499 units) as well as the F 800 R (3,953 units) and
F 800 GT (3,901 units) also remain very popular. The maxi scooters C
650 GT and C 600 Sport (6,391 units) were also well received.
A look ahead to 2015 for BMW Motorrad.
The coming season will see numerous innovative and emotional
vehicles added to the product portfolio. The new BMW S 1000 RR will
be available at dealers as of spring 2015. The next generation of
the supersports bike offers increased engine output, a 4 kg weight
reduction and even greater usability. With the new BMW R 1200 R and
the R 1200 RS two new flat-twin boxer-engined models will be
launched into the coming season. With the new edition of the F 800
R, BMW Motorrad is continuing its series of powerfully distinctive
parallel twins.
BMW Motorrad is also launching the fourth member in the line-up of
high-power motorcycles with straight-four-cylinder engines and a
distinctly sporty bias - the BMW S 1000 XR. Building on the
tantalising and unique mix of innovative technology, performance and
safety already inherent to the existing models in this series, BMW
Motorrad has taken the next step by bringing out the S 1000 XR,
which offers this repertoire of core characteristics in a brand-new
blend dubbed "adventure sport".
Stephan Schaller, President of BMW Motorrad said: "BMW Motorrad
continues on its growth course. We will win over new customers for
the brand, enter into new segments and expand our portfolio further.
Our aim is to achieve record sales again in 2015."
Pictures are available via epa european pressphoto agency (
http://www.epa.eu/ ) and can be downloaded free of charge at:
http://www.presseportal.de/pm/28255/bmw-group?keygroup=bild
For any queries, please contact:
Renate Heim, Communication BMW Motorrad
Telephone: +49 89 382-21615, Fax: +49 89 382-23927
Markus Sagemann, Head of Product- and Lifestyle Communication MINI,
BMW Motorrad
Telephone: +49 89 382-68796, Fax: +49 89 382-23927
Internet: www.press.bmw.de
E-mail: presse@bmw.de
(continues)
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| 2015. január 19., hétfő 15:52 |
BMW Motorrad achieves record sales in 2014 - Sales increase by 7.2% to over 120,000 vehicles. (part 2) |
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| Munich, 19 January, 2015 (APA/OTS) - |
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is
the world's leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility
services. As a global company, the BMW Group operates 29 production
and assembly facilities in 14 countries and has a global sales
network in more than 140 countries.
In 2013, the BMW Group sold approximately 1.963 million cars and
115,215 motorcycles worldwide. The profit before tax for the
financial year 2013 was 7.91 billion on revenues amounting to
approximately 76.06 billion. As of 31 December 2013, the BMW Group
had a workforce of 110,351 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore
established ecological and social sustainability throughout the
value chain, comprehensive product responsibility and a clear
commitment to conserving resources as an integral part of its
strategy.
www.bmwgroup.com
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupview
Google+: http://googleplus.bmwgroup.com
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