Az Üzleti Sajtószolgálat (Original Text Service - OTS) üzleti vállakozások, cégek, intézmények közleményeit, tájékoztatóit, meghívóit, állásfoglalásait közli. Szolgáltatásunk segítségével több mint 2000 újságírót és kommunikációs szakembert érhet el könnyen, gyorsan és költséghatékonyan – az Ön által megfogalmazott sajtóközleményt változtatás nélkül juttatjuk el az MTI-előfizetők szerkesztőségi rendszerébe vagy igény szerint akár a külföldi sajtóhoz is. (Az OTS anyagai nem képezik az MTI-kiadás részét, a szó szerint továbbított szövegekért minden esetben a közlő a felelős.)
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2013. július 29., hétfő 14:19 |
BMW i3 world premiere in New York, London and Beijing (part 1) |
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New York, London, Beijing, 29 July, 2013 (APA/OTS) - The BMW
Group debuted the series version of its innovative electric vehicle,
the BMW i3, simultaneously in New York, London and Beijing on
Monday. "Innovation drives change. The i3 is more than just a car.
It's a revolutionary step towards sustainable mobility. It is
purpose-built around an electric power train to serve the needs of
our megacity customers," said Chairman of the Board of Management of
BMW AG, Norbert Reithofer, at the world premiere in New York on
Monday. |
The BMW i3 - the BMW Group's first pure electric series-produced
model - has the same sporting genes as every BMW and is
characterised by sheer driving pleasure. Sustainability is a
priority throughout the entire BMW i3 value chain: "The BMW i3 sets
a new benchmark for sustainable mobility in all stages of
development and production, as well as aftersales," said Friedrich
Eichiner, Member of the Board of Management of BMW AG, Finance, at
the unveiling of the BMW i3 in Beijing.
Range of 130 to 160 kilometres generally quite sufficient
The vehicle achieves a range of 130 to 160 kilometres. The BMW
Group's experience with test fleets of MINI E and BMW ActiveE cars
has shown that a range of 130 to 160 km is quite sufficient for the vast majority of drivers. The
average distance driven daily worldwide is no more than 64 km.
If desired, the BMW i3 is also available with a range-extender,
which maintains the charge of the lithium-ion battery at a constant
level enroute, as soon as it falls below a specified value. This is
performed by a two-cylinder gasoline engine with 34 hp
(25 kW), mounted adjacent to the electric motor above the rear axle.
The range extender increases the car's maximum range in day-to-day
driving to around 300 kilometres.
Low running costs and strong global interest
The BMW i3 will be released in Germany and other European markets in
November 2013. The market launch of the BMW i3 in USA, China, Japan
and several other markets will take place in the first half of 2014.
The base price for the BMW i3 has been set at 34,950 Euros in
Germany. If customers opt to purchase the Range Extender as an
extra, the price in Germany will amount to 39,450 Euros.
The vehicle's running costs are comparatively low: Over a period of
three years, the maintenance and running costs for a BMW i3 are
about 40% lower than those of a highly-economical 320dA registered
in Germany. In other countries, figures may even be lower, depending
on the level of subsidies available for electric vehicles.
Public interest in the BMW i3 and BMW i overall is extremely high
and the response has been very positive: BMW i already has more than
1.2 million fans worldwide on Facebook, and more than 90,000 people
have already requested a test-drive with the BMW i3.
BMW i3 sets a new benchmark in lightweight construction
The BMW i3 features a large number of technological innovations -
such as a carbon-fibre passenger cell and a chassis made of
aluminium - and sets new standards in the field of lightweight
construction. With a curb weight of 1,195 kilogrammes, it is lighter
than most vehicles in the compact segment, yet offers significantly
more space for up to four occupants.
Its low weight contributes to the agility and dynamic performance of
the BMW i3. The car's electric drive-train generates output of 125
kW/170 hp and peak torque of 250 Newton metres, which is immediately
available from a standing start. The BMW i3 sprints from 0 to 60
km/h in 3.7 seconds and from 0 to 100 km/h in 7.2 seconds. Its top
speed is limited to 150 km/h for efficiency reasons.
Sustainability throughout the value chain
Sustainability plays a vital role for the BMW Group. For example,
the electricity needed for production of the BMW i3 at the Leipzig
plant is generated from wind power. In addition to its CO2-free
electricity supply, the plant also uses 50% less energy and 70% less
water than the average for the already highly-efficient BMW
production network.
Sale of BMW i vehicles via multi-channel sales model
BMW i products and services will be marketed through a multi-channel
sales model, comprising authorised retail partners (BMW i agents), a
multimedia Customer Interaction Centre (CIC) and an online sales
platform. All sales channels will be fully integrated and customers
will be able to choose their own individual customer journey.
Customers can easily switch between all four channels.
With the introduction of the new online sales channel, BMW is
responding to changed customer behaviour. Customers want new
possibilities in how they inform themselves about products and how
they purchase them. BMW i Partners will be the backbone of the BMW i
sales network and the main contact point for the customer.
With its holistic "360 ° ELECTRIC" approach, BMW i provides the
customer with an extensive product and service offer designed to
meet the driver's needs. "We will support our BMW i3 customers with
a comprehensive package of premium services for seamless and
uncomplicated "sheer driving pleasure", explained Ian Robertson,
Member of the Board of Management of BMW AG, Sales and Marketing
BMW, at the BMW i3 launch in London.(folyt.)
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