2015. április 28., kedd 10:15 |
Nespresso brings Viennese consumers a new premium coffee shop experience with its pilot Nespresso Café (part 1) |
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Vienna, Austria, 28 April, 2015 (APA/OTS) - Distinctive concept
includes innovative retail solution for additional consumer
convenience |
- Cross-reference: Pictures are available at
http://photos.prnewswire.com/prnh/20150424/740707-a http://photos.prnewswire.com/prnh/20150424/740707-b
Nespresso, the pioneer and reference for portioned coffee worldwide,
has launched today a pilot Nespresso Café in the famous
Mariahilferstrasse, as part of a joint venture with super premium
food caterer DO&CO. This new café boutique concept combines a
premium coffee shop and take-away service with the Nespresso Cube,
an automated retail solution for the convenient purchasing of
Nespresso coffee sleeves, bringing an exclusive and personalised
luxury experience to consumers.
"The Nespresso Café is the latest in our pipeline of retail and
service innovations. It is a true embodiment of our brand. Not only
can consumers indulge in the Nespresso experience, they will also be
able to purchase our Grand Cru coffees through our automated
boutique, the Nespresso Cube," said Jean-Marc Duvoisin, CEO of
Nestlé Nespresso SA. "Our partnership with DO&CO is highly
complementary in terms of their expertise in providing super premium
food expertise to enrich the experience."
Continuously innovating in the retail and service arena The
Nespresso Café offers coffee lovers the unique opportunity to
indulge in the premium Nespresso experience at their own pace.
Perfectly combining aesthetic design with high-end technology, the
Nespresso Café boasts high quality materials with elegant lighting
and soft music to provide a uniquely refined and relaxing
atmosphere. Consumers can taste Nespresso Grand Cru coffees and a
range of over 20 tantalising permanent and seasonal coffee recipes
prepared by skilled baristas, who will also be on hand to share
their extensive knowledge of Nespresso highest quality coffees.
These are sourced from the 1 to 2% of the best coffees in the world
that match our strict quality and aroma profile requirements.
Consumers can also indulge in a unique selection of savoury and
sweet premium delicacies, such as salads, macaroons and pastries,
specially created for the Nespresso Café and tailored to each time
of the day.
The Nespresso Café also proposes its food and beverage options as
take-away to cater to Nespresso consumers' busy lifestyles and the
desire to enjoy their favourite Nespresso coffee moment while on the
go.
A state-of-the-art retail solution The Nespresso Café also boasts the company's latest retail
innovation: an integrated Nespresso Cube, the first in Austria. The
Cube, which was successfully implemented in five other countries in
2013 and 2014, is an automated boutique that offers the brand's 23
Grand Cru or Limited Edition coffees and prepares any personalized
multi-product order in a matter of seconds thanks to an advanced,
robotized order-picking system.
The Nespresso Cube contains up to 48,000 capsules, or 4,800 sleeves,
of all the Nespresso Grand Cru coffees and can service two customers
at the same time. While Club Members can purchase the capsules using
their Nespresso Club card, all consumers can access the boutique
using only a credit card.
As part of our sustainability commitments, a collection point is
also available in the Nespresso Café for consumers to return their
used capsules for recycling. Over 1200 collection points are now
available throughout Austria.
The Nespresso Café embodies the company's latest step in introducing
new innovative services tailored to contemporary living and shopping
preferences, and satisfying consumer desire for convenience and
choice while at the same time providing exceptional premium
experiences.
The Nespresso Café will be open 7 days a week (Mon-Fr 7h-20h ; Sat
8h-19h ; Sun 9h-18h).
# # #
Pictures available here ('services' tab): http://www.nestle-nespresso.com/media/library/pictures
Contact Diane Duperret Corporate PR Manager, Nestlé Nespresso +41 21 796 92 89 Diane.Duperret@nespresso.com (continues)
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2015. április 28., kedd 10:15 |
Nespresso brings Viennese consumers a new premium coffee shop experience with its pilot Nespresso Café (part 2) |
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Vienna, Austria, 28 April, 2015 (APA/OTS) - |
About Nestlé Nespresso SA Nestlé Nespresso SA is the pioneer and reference for highest-quality
portioned premium coffee. Headquartered in Lausanne, Switzerland,
Nespresso operates in 62 countries and has more than 10,500
employees. In 2014, it operated a global retail network of over 400
exclusive boutiques. For more information, visit the Nestlé
Nespresso corporate website: www.nestle-nespresso.com.
Nespresso retail background Since 2000, Nespresso has opened more than 400 boutiques worldwide,
offering consumers a unique brand and premium coffee experience
focused on innovation, convenience and personalisation. Nespresso
introduced Self-Selection areas within its boutiques, beginning in
2010, to allow consumers, already familiar with the brand, to shop
at their own pace and check-out automatically thanks to RFID
(radio-frequency identification) technology. That same year,
Nespresso introduced Pick-Up desks to allow time-pressed consumers
to conveniently collect pre-ordered products. Besides its boutique
network, Nespresso provides 24/7 ordering through its e-commerce
platform and its Customer Relationship Centres where customers can
order any Nespresso products and get advice from dedicated coffee
specialists over the phone.
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