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2013. július 16., kedd 11:49 |
Nespresso Builds on 10 Years of Success of its AAA Sustainable Quality™ Program in Cooperation with the Rainforest Alliance, Announcing (part 1) |
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Lausanne/ Paris, 16 July, 2013 (APA/OTS) - o Expansion of AAA
Program in Africa with TechnoServe o AAA Farmer Future Program with
Fairtrade International and Colombian farmer cooperatives o
Expansion of AAA Program and agro-forestry program with the
Rainforest Alliance |
Global leaders in sustainability and long-time brand ambassador
George Clooney joined Nespresso, as part of the company's first
Sustainability Advisory Board, to announce major new initiatives in
the areas of farmer welfare and environmental stewardship. (Photo: http://photos.prnewswire.com/prnh/20130716/629097 ) The
Nespresso Sustainability Advisory Board (NSAB) is comprised of
experts and thought leaders in the area of sustainability. It has
been established to solicit views and provide insight and
recommendations to enhance Nespresso's long term sustainability
strategy and to serve as a base for additional partnerships on new
initiatives. The official formation of the board coincides with the
10th anniversary of the company's AAA Sustainable Quality™ Program,
a cornerstone of the company's sustainability efforts.
For 10 years, Nespresso has worked with the Rainforest Alliance and
other key partners on the AAA Program, a unique approach that
combines a focus on quality and sustainability to produce benefits
for farmers and their communities. The program is producing concrete
results on the ground in coffee growing communities. A study
performed by Colombian research institute CRECE, demonstrates
significantly higher levels of environmental, economic and social
performance for AAA farms versus non-AAA farms. The program is one
part of the company's overall approach to Creating Shared Value and
establishes a strong model for collaborative partnerships to drive
concrete impacts in sustainability.
"As we mark ten years of the AAA Program, I am proud to have the
opportunity to work with these renowned leaders in environmental and
social sustainability in order to strengthen our programs and
develop new and impactful initiatives to create shared value for
coffee farmers," said Jean-Marc Duvoisin, CEO of Nestlé Nespresso.
"While we have come a long way over the past ten years, we are
driven by the need to continue to move forward. The insight and
independent perspectives brought by these thought leaders will help
advance our sustainability efforts and will ensure that we remain
focused on initiatives that will have a positive overall impact on
the environment and social aspects of our value chain."
Significant new partnerships to drive sustainability for coffee
farmers
Expansion of AAA Program in Africa with TechnoServe At the inaugural
NSAB meeting in Lausanne, Mr. Duvoisin was joined by George Clooney
and TechnoServe President and CEO, Bruce McNamer to announce two
major new initiatives in Africa: the expansion of the AAA Program in
Ethiopia and Kenya and a program to re-establish coffee supply from
South Sudan.
In Ethiopia and Kenya, Nespresso will expand the AAA Program to
include more smallholder coffee farmers and will partner with local
governments and TechnoServe to improve coffee sustainability at farm
level. The company will also launch community development programs
that address key socio-economic challenges in the coffee growing
communities and support farmer welfare. The partners expect to
double the amount of coffee sourced from the region to 10,000 tons
by 2020 through the extension of the program to smallholder farmers.
This significant expansion of the AAA Program will build upon the
strong success of the program in Latin America and its recent
expansion to India. Currently, over 56,000 farmers are part of the
AAA Program and the company is sourcing approximately 80% of its
coffee from AAA farms.
The South Sudan project, in cooperation with TechnoServe and George
Clooney, will revive high quality coffee production in the country
to contribute to economic development and create supply. It is
expected that thousands of smallholder farmers will benefit from the
initiative. As part of the program, Nespresso plans to be the first
company to offer coffee from the country following its independence.
AAA Farmer Future Program with Fairtrade International and Colombian
farmer cooperatives Mr. Duvoisin also joined with Fairtrade
International CEO Harriet Lamb and representatives of five Fairtrade
certified cooperatives in Caldas, Colombia to announce the signing
of a Memorandum of Understanding (MoU) to pilot the AAA Farmer
Future Program. The program responds to the need of farmers to guard
against the risks of price volatility and other factors contributing
to instability in the sector. Specifically, the program aims to
introduce social welfare provisions to benefit farmers and their
families, including health and accident coverage and retirement
planning. As part of the initiative, Nespresso will market coffee
from the AAA farmer cooperatives in the region and certified
Fairtrade.
Expansion of AAA Program and agro-forestry initiatives with the
Rainforest Alliance Nespresso also announced continued investment in
bringing all its farmers into the AAA Program and increasing the
number of farmers who obtain Rainforest Alliance certification,
building on the strong results of the Program over the past 10
years. In addition, it announced an expansion of its agro-forestry
program, in partnership with the Rainforest Alliance and Pur Projet,
to optimise the carbon footprint of coffee farming. Nespresso has
reduced its carbon footprint per cup by 20% since 2009. Coffee
agriculture remains an area of opportunity to further optimise
carbon impacts. The program will help farmers step up their
investment in agro-forestry and will seek to create carbon credits
and drive new revenue streams.(folyt.)
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2013. július 16., kedd 11:53 |
Nespresso Builds on 10 Years of Success of its AAA Sustainable Quality™ Program in Cooperation with the Rainforest Alliance, Announcing (part 2) |
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Lausanne/ Paris, 16 July, 2013 (APA/OTS) - |
Board Member Perspectives "As we mark 10 years of collaboration between Nespresso and the
Rainforest Alliance, I am pleased to be a part of the Nespresso
Sustainability Advisory Board," said Tensie Whelan, President of the
Rainforest Alliance. "The AAA Program, built together with the
Rainforest Alliance and the Sustainable Agriculture Network, is one
of the most rigorous and comprehensive programmes in the coffee
industry, with increased farmer net income and significantly
improved water quality, waste management and reforestation. We
believe that the expansion of the coffee farming agro-forestry
program that we are jointly developing with Nespresso, will build on
the strong results demonstrated by the AAA Program and will be an
important new approach to supporting farmer livelihoods, protecting
the natural resources on which they depend and safeguarding the
planet for all of us."
"I am excited for the opportunity to bring together my role as an
ambassador for Nespresso and an advocate for a better future for the
people of South Sudan," said George Clooney. "This program will help
farmers and their families secure their future by building new
sources of sustainable business in this region. It will provide
much-needed income and security for thousands of farmers and their
families living in coffee communities and has the potential to play
an important role in helping to diversify the economic base in the
country."
"We are excited to be joining together with Nespresso to address the
very real issues and risks that coffee farmers face on a daily
basis," said Harriet Lamb, President of Fairtrade International.
"Farmers are exposed to many risks, including low productivity,
price volatility and fluctuations in exchange rates. These factors
can severely impact their livelihoods. This unique pilot project
will seek to provide the security farmers need to provide for their
families and invest in their future."
Nespresso Sustainability Advisory Board Members Joining Nespresso
and Nestlé representatives for the inaugural NSAB meeting were Peter
Bakker, President World Business Council for Sustainable
Development; George Clooney; Polly Courtice, Director of the
University of Cambridge Programme for Sustainability Leadership
(CPSL); Luis Genaro Mu?oz, President Colombian Coffee Growers
Federation (FNC); Daniel Katz, Chairman and Founder of the
Rainforest Alliance; Harriet Lamb, CEO Fairtrade International;
Tristan Lecomte, Co-founder, Pur Projet; Julia Marton-Lefevre, CEO
International Union for the Conservation of Nature; Bruce McNamer,
President & CEO, TechnoServe; Lawrence Pratt, Director of the Latin
American Center for Competitiveness and Sustainable Development
(CLACDS) at INCAE Business School; Reza, National Geographic
photographer, eyewitness, creator of the Soul of Coffee photo
exhibition; Paul Rice, President & CEO, Fair Trade USA; Auret Van
Heerden, President & CEO, Fair Labor Association; and Tensie
Whelan, President of long-time Nespresso sustainability partner the
Rainforest Alliance.
Additional information on each initiative referenced above is
available on the Nespresso internet site, in the "Sustainability
Advisory Board" section at
http://www.presseportal.ch/go2/sustainability-advisory-board
Logo: http://photos.prnewswire.com/prnh/20130313/601237
# # #
Contact Diane Duperret Nestlé Nespresso SA Corporate PR Manager diane.duperret@nespresso.com T: +41 21 796 9289
About Nestlé Nespresso SA Nestlé Nespresso SA is the pioneer and reference for highest-quality
portioned premium coffee. Headquartered in Lausanne, Switzerland,
Nespresso operates in almost 60 countries and has more than 8,000
employees. In 2012, it operated a global retail network of 300
exclusive boutiques. http://www.presseportal.ch/go2/nestle-nespresso
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